Monthly Archives: December 2012

The Super Bowl Sneak

Summary: Everyone has heard of the “Christmas Creep”; the phenomena that occurs when Christmas shopping, decorations, and “merry spirit” creeps a little bit closer into the fall. Down in our area, the South, we started to see and hear Christmas-related … Continue reading

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The Graying of America Affects Advertising

Summary: America is getting older. According to a demographer from the Brookings institution, the U.S. had never had a state that had a median age over 40. The closest at the time was West Virginia in 2010, with a median … Continue reading

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Consumers: Not Fans of the Strange

Summary: Consumers are a wiley bunch, aren’t they? Nowadays they demand all access to information, they demand to know how and where their favorite things are made or how services are provided, and they even want to have dialogue with … Continue reading

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