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Monthly Archives: December 2012
How ‘Sexy’ Stories Trump the Real
Summary: As a society, we naturally flock to stories that are weird, unusual, and conflicting. But what happens when those stories prove to be inaccurate? We can bring up the latest prediction for the end of the world for an … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Samsung, James Franco At It Again
Summary: As a culture, we knowingly and unknowingly associate certain traits to celebrities and other famous people who we may never meet in person. And because of that, brands and advertisers capitalize on those associations by pairing up with those … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Is Altruism Possible in Advertising?
Summary: Our society covers quite the spectrum of good and evil, does it not? Unfortunately for us, the evil part of the spectrum has been hogging the headlines, not really giving our good spectrum the time of day. As we … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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