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Monthly Archives: November 2012
How are Agencies Finding Clients?
Summary: While AdLand is figuring out its identity in this new world of technology and information, agencies too are floundering around trying to secure ways and means to stay relevant. It is truly an exciting time to be in advertising. … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Here’s an Idea: Ideas Are Still the Commodity That Counts
Summary: Lately, many ad discussions have been centered around the always-delightful subject of writing vs. art direction et cetera, et cetera. “There aren’t enough writers.” “There are too many writers.” “No one hires writers.” “There are plenty of jobs for … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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What Should We Know About Memory?
Summary: We are commissioned to make messages that stick. Naturally, then, we should crave the knowledge of why and how our messages appeal and stay with our audiences. Our industry is inclined to think that it is all about the … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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