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Monthly Archives: November 2012
Do We Take Advertising Too Seriously?
Summary: Interesting question. In today’s business environment, it would seem that we are not taking advertising seriously enough. From consumer advocacy groups and regulatory groups here in the U.S. and internationally to disillusioned communications professionals, we would think that the … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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How to Get a Job in Advertising (It Ain’t Easy)
Summary: Advertising “headhunters” help get jobs for people. They collect “portfolios” (also called books; these are mostly online, sometimes physical) of work done by advertising people and arrange interviews, etc. They usually have strong relationships with a number of different … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Should We Cheapen the ‘American’ Brand?
Summary: The American economy has been quite the case study. From its humble roots in farming and agriculture to the Industrial Revolution to where we are now, a system based primarily on consumption, supplemented by speculation. Oh the places we’ll … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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