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Monthly Archives: November 2012
EU’s Gender Directive Stirs Up YouTube Campaign
Summary: It only takes a silly government issue for a viral campaign to come to life. The background: in March 2011, the European Court of Justice (ECJ) ruled in favor of a Belgian consumer group that was challenging the insuring … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Campaign Celebrates Babar’s 80th Year
Summary: Long Live Babar, King of the Elephants! Babar and his Queen Celeste will be celebrating their 80th anniversary in the United States in 2013. The anniversary will kick off with an advertising campaign estimated to cost around $100,000 and … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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What is Advertising Telling the Public?
Summary: We would liken advertising to the barometer for the economic environment. What we see on TV, mobile, and the several other screens can show the hand that businesses are trying to play. For example, during the height of the … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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