Monthly Archives: November 2012

Summary: We will not be the first to tell you that the consumer is not always right. But in advertising and customer service, we strive not for the consumer to be right, but for the consumer to be satisfied with … Continue reading →

Summary: Yes, the question of demographics in advertising rises above the fold once more. AdLand enjoys creating different markets and segments, and then proceeds to exclaim which group it is trying to capture. In most cases, the markets and segments … Continue reading →

Summary: Levi’s is sticking with its “Go Forth” campaign, and it decided to add a wrinkle to it. The jean brand teamed up with hitRECord, an initiative founded by Joseph Gordon-Levitt that has a goal to raise the profiles of … Continue reading →