Monthly Archives: November 2012

Pet Industry Grows Despite Economic Doubt

Summary: With all the doom and gloom taking over business headlines, with people worrying if retailers will hit their numbers for Black Friday, Small Business Saturday, and Cyber Monday, and most importantly, with the government facing the infamous “fiscal cliff,” … Continue reading

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Baileys Irish Cream: Impressive? Yes. Effective? Oh Yes!

Summary: There’s a stupendously original campaign running at the moment. And it deserves a really BIG shout-out. The new ad for Baileys Irish Cream liqueur from London’s award-winning agency, BBH, absolutely rocks its 60 seconds of airtime. A tribute to … Continue reading

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The Agency/Startup Relationship Heats Up, Finally!

Summary: Agencies and start-ups: sounded like a perfect match. Yet, the relationship between the two has been slow-moving. First, as the agency model began to face fire (and rightfully continues to do so), technologists and “innovators” began to posture about … Continue reading

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