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Monthly Archives: November 2012
When it Comes to Health, Advertising Helps
Summary: Remember when our brethren noted that marketing and advertising have no positive effect on the lives of consumers? In the words of Lee Corso, “not so fast, my friend.” Looks like the science community has our back to prove … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Pay Attention, Schlubs!
Summary: Van Heusen’s Institute of Style featuring “professors” Steve Young and Jerry Rice seeks to turn men from “schlubs” to swagger. Van Heusen, partnering up with video and comedy site FunnyorDie.com, has shot several videos featuring the professors and new … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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NHL: Is the Lockout Damaging Its Value to AdLand?
Summary: Quick, name a major NHL sponsor. We had a hard time naming one too. With all bias aside, the NHL does not get the attention that the NFL, NBA, and even MLB gets. The money in hockey simply doesn’t … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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