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Monthly Archives: October 2012
Writer Shortage in AdLand, Part 2: The Shift
Summary: We decided this topic warranted further inspection. Earlier, we shed light on the “shortage” of writers in AdLand, based on a USA Today piece. Based on further observation, and the insightful comments left by the experienced and smart readers … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Will Advertising Week Solve Our Industry’s Problems?
Summary: It’s time for Advertising Week 2012, or #AWIX if you are following it on Twitter. It’s the time advertising professionals from all over the country (and some from overseas) come together and celebrate advertising, share ideas about the best … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Advertising: The Fifth Estate
Summary: Throughout the civilized ages, our society has been divided by “estates,” coming from the French “etats” signifying the gathering of the representatives “of the realm.” Notably, there were only three recognized Estates. The First Estate was the clergy and … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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