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Monthly Archives: October 2012
The ‘Cobra Effect’ in Advertising
Summary: The interesting thing about advertising is that it employs many different schools of thought, from art and sociology to business and psychology. We believe that an economist could be just as successful in AdLand as a writer, or a … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Election-Inspired Campaigns: Boston Market and JetBlue
Summary: Ads for this year’s presidential campaign have been seen on TV, Internet banners, video games, and mobile apps. Interest in the 2012 election is extremely high, and brands are joining in on the fun. USA Today recently ran two … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Do Digital Shops Need to Worry?
Summary: Agencies, for quite some time, have been shifting to specialization. From creative shops to crowdsourcing and to specializing in niche markets, many agencies have decided to ditch the general market pitch and hone in on a certain activity or … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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