Monthly Archives: October 2012

Why Do We Hate Ourselves?

Summary: In a relationship, you must love yourself before you can love others, and expect others to love you. Should that adage not carry on when it comes to your profession? How can AdLand expect to get love from consumers … Continue reading

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Consumers Remember Subtle Changes

Summary: One of the greatest accomplishments a campaign can achieve is when a consumer remembers the ad. In a cluttered, over-stimulated world, reaching the consideration sets in the minds of the consumers is truly a big deal. We try to … Continue reading

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Agencies: Blow Up and Start Over

Summary: The title is the phrase spoken by Cindy Gallop, former chairwoman of BBH, when she was speaking in the U.K. at the Guardian’s Changing Advertising Summit. Gallop apparently has issues with the way ad agencies are currently built, and … Continue reading

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