Monthly Archives: September 2012

Summary: We all know that advertising — good advertising — is not a commodity. Work should not go solely to the lowest bidder. Work must be proven. For the past several years, we have seen our industry be cheapened by … Continue reading →

Summary: The point of advertising is not to create pretty images and fancy phrases to make an organization to look good. Advertising is meant to influence the way people look at a good or service, and to either inform them … Continue reading →

Summary: So you want to start a business. Excellent! According to several sources, the non-employer business sector rose 1.9% in 2010 alone, which translates into 415,000 new ventures. If you were a part of that 415,000, you’re just figuring out … Continue reading →