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Monthly Archives: August 2012
‘Term Floors’ for CMOs Needed
Summary: In economics, there are levels known as price floors and price ceilings. A price floor means that a good or service could not be priced less than the price floor. A price ceiling is the opposite; there is a … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Death of the ‘Expert’
Summary: Ah yes, the Subject Matter Expert (SME), where art thou? When studying to enter into the world of AdLand, we were taught how important it was in business and in advertising to position yourself as an SME. That’s how … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Next Up: Branded Films
Summary: As web video has been growing into a bigger deal and creative directors continue to dabble as faux film directors, we are going to see the lines go from blurring to a full-fledged disappearing act. Our society has seen … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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