Monthly Archives: August 2012

Summary: Every now and again a brand needs to reintroduce itself to its customer base. The reasons abound as to why; sometimes a brand has no need or demand to send information.

Summary: File this one under “Things That Make Me Go ‘Hmm…’” In a somewhat puzzling, not-at-all subtle video released by Mentos of Singapore (Mentos SG), “financially secure adults in stable, committed long-term relationships” in Singapore are called upon to fulfill … Continue reading →

Summary: Our economy revolves around consumers — the American public, the public and private sectors — buying stuff. When consumer confidence is down, financial advisers and stock-market enthusiasts start freaking out, because in a consumption society, when there’s no consumption, … Continue reading →