Monthly Archives: August 2012

Summary: As we study the science of persuasion, the art of design and copy, we discover that consumers can be won and lost by the most trifling of details. Sometimes elements as simple as color or word association can make … Continue reading →

Summary: The Millennial generation is a fascinating group of people. Not only are the early and late segments of the group different, but the diversity and complexity the group shares is one of the few common characteristics. Aside from the … Continue reading →

Summary: When it comes to advertising, the tech-giant Google aims for the heart and not just the head. Through its ads, Google demonstrates that technology is only a part of what it takes to captivate the audience; the more important … Continue reading →