Monthly Archives: July 2012

The Olympics of Creativity

Summary: Ads for London Olympics 2012 keep rolling in as the agencies unleash their creative juices and squeeze the opportunity to make a mark. The Olympics command a huge global TV audience and present a unique chance for the agencies … Continue reading

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Leveraging References

Summary: Creativity needs its muses. Many times, creatives turn to pop culture to help build their ideas, thus leading them to using a reference. As we all know, as satisfying as landing a reference is in conversation, a missed reference … Continue reading

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Style Gets a Makeover

Summary: Fashion advertising has not been the best recently. We even took a swing at them about the hypocrisy of the fashion industry and the advertising it employs. The Style Network, launched in 1999, has tried to position itself as … Continue reading

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