Monthly Archives: July 2012

Summary: Stop Believing: Ads that say: I’m a sports drink that will enable you to smash your opponent and be victorious. I’m an athletic shoe that will give you that extra step and to allow you to smash your opponent. … Continue reading →

Inflatable Advertising Balloons Inflatable advertising balloons are great for bored consumers! Inflatable advertising balloons are great for bored consumers as they do achieve their purpose – capturing the attention of these bored consumers. Inflatable Advertising Balloons Get Noticed! The effect … Continue reading →

Summary: If we are in the Information Age and consumers are controlling the conversation, why is market research even needed? If these “conversation wizards” and “unmarketing gurus” declare that we must engage consumers instead of “selling” to them, can’t we … Continue reading →