Monthly Archives: July 2012

Summary: Youth unemployment is at its highest around the world, and it is still hard to get a large number of talented young people in advertising. With the reviews the industry receives from the media, politics, and consumer groups…

Summary: The biggest complaint advertising receives is that consumers see messages from products and services that are not relevant to their needs and wants. People sit down to watch or stream TV and are treated to ads that are obviously … Continue reading →

Summary: In the Information Age, we have been told that two-way communication is key. We have heard that businesses and brands are no longer leading the conversation, and that with the amount of data and information the consumer can obtain, … Continue reading →