Monthly Archives: June 2012

Summary: It’s that time of the year again in the ad industry; the second coming, the nuclear bomb, the suicide contemplation. A time of plague and ecstasy, a time of life and death, and a time where, for seven consecutive … Continue reading →

Summary: As agencies posture themselves against one another in an effort to win the attention of organizations, the new business team may try to woo prospective clients in several ways. First, the shop may harp on the previous big-time accounts … Continue reading →

Summary: There have been several campaigns that circle around a common good. The Idaho Potato, Perdue’s chicken, and the famous “Got Milk?” campaign all come to mind. Across the pond, the UK is developing a campaign centered around the benefits … Continue reading →