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Monthly Archives: June 2012
Why Agencies Need Generalists
Summary: In ancient Greece, where thinkers reigned supreme, there was one course that was the umbrella of all others: philosophy. From philosophy came physics and mathematics, rhetoric and the study of languages, and from those came engineering, chemistry, architecture, agriculture, … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Deutsch LA Solves AdLand’s Talent Problem
Summary: We’ve been looking forward to hearing how Deutsch LA solved the talent problem in AdLand. For far too long has AdLand been parading around, lost, and without a leader. Once we heard that Deutsch LA had something up their … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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What Makes a Name Popular?
Summary: As communications professionals, we know the importance of names. If a good, service, or brand doesn’t sound catchy or appealing, it’s going to be an uphill battle before the consumer even gets to try it. Nailing a name enables … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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