Monthly Archives: May 2012

Bank of America Switches Up Its Agency Roster

Summary: Bank of America hasn’t been on the top of consumers’ favorite brands list lately. Nor have they been making friends in the media world (see this Rolling Stone article). But with it being the second-largest financial institution, it is … Continue reading

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The Avengers Smash Opening Weekend

Summary: Put down your sissy wand, Harry Potter. The Avengers are here! Marvel’s ‘The Avengers’ smashed opening weekend, raking in a whopping $200.3 million — the biggest opening weekend in Hollywood history. There were high expectations for the film, and … Continue reading

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Though Pricey, Print Ads Still Perform

Summary: Leave it to the social web advocates and affiliate marketers and social media gurus to say that the “traditional” models of advertising are dead and gone. These would be the same people who would say that radio is no … Continue reading

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