Monthly Archives: May 2012

Summary: “The consumer isn’t a moron; she’s your wife.” -David Ogilvy Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them … Continue reading →

Summary: This week the world lost fashion and hairstyle icon Vidal Sassoon. Not only did he bring a new style in fashion and hair to the scene, but his business acumen and marketing techniques made it possible for him to … Continue reading →

Summary: Throughout the ages, the pen has faced the sword. Those who strive to master communications have been pitted against those who rely on brute strength or gifted athletic ability. The argument is compelling, for the worlds of the athlete … Continue reading →