Monthly Archives: May 2012

Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic … Continue reading →

Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades … Continue reading →

Summary: “The consumer isn’t a moron; she’s your wife.” -David Ogilvy Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them … Continue reading →