Monthly Archives: May 2012

HFCS = ‘Corn Sugar’? Not So Fast

Summary: With the weighty consequences of obesity falling on many in the United States (pun intended, by the way), many health food groups, nutritionists, and social activists have been raising their voices against the corn lobby and HFCS. They are … Continue reading

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Advertising Works When You Believe In It

Summary: Advertising has developed a bap rap with consumers over the past decades because of its perceived intentions. The phrase “being sold to” has become derogatory; it no longer means to be persuaded to buy or act, but means being … Continue reading

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Women Love Words. Men Love Pictures.

Summary: As I was driving into work today, the news was reporting on the hot sales of the Fifty Shades of Grey trilogy. Apparently, the books are selling like wildfire with around 800,000 being sold every day throughout the world. … Continue reading

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