Monthly Archives: April 2012

The Inimitable Genius of Advertising

Summary: Recently the CLIO Awards, one of the most recognized global awards for advertising, design, interactive, and public relations, named Piyush Pandey as the recipient of the 2012 Lifetime Achievement Award. Pandey, the Executive Chairman and Creative Director of South … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

Skype Bets On Power of Human Nature

Summary: Your move, texters. Skype has a whole new campaign, and it is coming out swinging. Humans have seen technology bring people together- yet farther apart- at the same time. Yes, we can keep tabs on old college friends, and … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

‘No Bollocks’ and ‘Beer for the Beer-Hater’ Hit the Stage

Summary: Two beer companies, two completely different messages. Newcastle has recently launched its newest advertising campaign “No bollocks”, and Carlsberg, the Budweiser of the U.K., has expanded its latest brand, Copenhagn, to the U.K. Each beer is looking to expand … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment