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Monthly Archives: April 2012
Mission Possible: The Perfect Ad
Summary: As communications professionals, we continually strive to send messages to our audiences. Not just the right message, but the perfect message. A message, a phrase, a creative piece that will totally make our audience understand what we have, what … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Breaking Up the Millennial Bloc
Summary: The group of 16–34-year-olds in America, commonly known as “Millennials” have been getting a bad rap. Older generations have called them the “Me Generation” and the “Lazy Generation.” These young people have been raised in some very interesting times. … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Leveraging Word of Mouth
Summary: What happens when you tell a story? Well the person who receives the story gets information and insight that you have gathered and analyzed. If it was about a restaurant experience, or about a store that had those pair … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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