Monthly Archives: April 2012

Summary: Choice. There is so little we know about choice, yet we constantly aim to persuade it. We arm ourselves with measurements and metrics, and we model mountains of data in order to attempt to predict what the consumer is … Continue reading →

Summary: There is an up side to a down economy in the United States; it becomes a little less expensive for foreign travelers to come and visit. Add the down economy with mixed views about the American image, and we … Continue reading →

Summary: The attention span of the consumer has decreased rapidly since the 1960s. No longer can the average advertisement be over a minute; you’re bound to lose them unless the message, product, or service is brand new. Even a 30-second … Continue reading →