Monthly Archives: February 2012

Rebranding Fitness

Summary: Around the world, Americans are not known for their rigorous physical activity. Exercise in the United States has not only become a chore, but a necessary evil. It is usually a New Year’s resolution or a fad that a … Continue reading

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Of Milk and Muppets

Summary: Cravendale, a milk company is the UK, has released a media campaign that features the Muppets. According to Campaign Live, it is one of Cravendale’s first brand partnerships. If you are wondering why you may have heard of Cravendale, … Continue reading

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Email Sign-Offs And The Agency Map of Power

Summary: People in agencies get emails for meeting times so they can be avoided, budgets to be complained about, concepts that need complaining about, schedules that mess up freelancers and need to be complained about, and traffic meetings that need … Continue reading

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