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Monthly Archives: February 2012
Brutal Blow to Agency Job Numbers
Summary: At the start of a new year, big businesses take that time to look at their budgets and line items to see what they think will make them more efficient and streamlined. Others look to change up relationships, and … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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How to Write: Advice from David Ogilvy
Summary: Not too long ago, we shared Kurt Vonnegut’s tips for creative writing. Now, we would like to share more tips for writing well from David Ogilvy. The following ten tips came from a company memo Ogilvy sent to his … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Everybody’s Doing ‘IT’
Summary: Some believe “it” is all in the packaging, as fittingly displayed in the sizzling-hot new Beckham underoos line for H&M(mmm). But “gawking at an Adonis hunk” is not what “it” is always about when planning such memorable campaigns because … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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