Monthly Archives: February 2012

Brutal Blow to Agency Job Numbers

Summary: At the start of a new year, big businesses take that time to look at their budgets and line items to see what they think will make them more efficient and streamlined. Others look to change up relationships, and … Continue reading

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How to Write: Advice from David Ogilvy

Summary: Not too long ago, we shared Kurt Vonnegut’s tips for creative writing. Now, we would like to share more tips for writing well from David Ogilvy. The following ten tips came from a company memo Ogilvy sent to his … Continue reading

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Everybody’s Doing ‘IT’

Summary: Some believe “it” is all in the packaging, as fittingly displayed in the sizzling-hot new Beckham underoos line for H&M(mmm). But “gawking at an Adonis hunk” is not what “it” is always about when planning such memorable campaigns because … Continue reading

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