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Monthly Archives: January 2012
Your Child is Obese…Deal With It
Summary: When is a campaign offensive? Perhaps when the issue is not only sensitive, but complicated. A non-profit organization in Georgia called Strong4Life spearheaded a campaign started in the spring of 2011 that raised awareness about the childhood obesity problem … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Reality Check: Stop Overhyping the Future
Summary: One of the biggest plagues in our industry is the process we use when pitching to clients, or engaging in “thought leadership.” We exaggerate our findings for the future. It’s true; AdLand is full of wannabe Nostradamuses who want … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The Real Evolution of Advertising
Summary: Kudos to the folks at Infolinks for bringing us The Evolution of Advertising, a lively infographic that details our winding path from primitive public notices carved in steel (2000 B.C.) to professionally produced videos published over and over again … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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