Monthly Archives: January 2012

Summary: As creative professionals, it is sometimes necessary for us to get our inspiration for our work or writing from different sources, at times sources totally unrelated to advertising or communications. We need to give our minds a diversion, a … Continue reading →

Advertising Blimps Advertising Blimps are effective promotional tools. Blimps are not just giant balloons, they are in fact a floating airship. The term “blimp” specifically refers only to a free flying aircraft and not anchored down or moored balloons. Initially … Continue reading →

Summary: When it comes to collecting data to find out what the consumer wants, and where they might be, the marketing scientist or researcher is not new. However, with the advent of technology, there has been a shift in data … Continue reading →