Monthly Archives: December 2011

Summary: Where do we look for the future of advertising? In the United States, we look at our current leaders. Yes; here, we look at those who are currently running the show, and we ask them to lead us into … Continue reading →

Summary: Advertising during specific shows and programs can make your audience think of your brand in different ways. There are reasons why we see more car and food commercials during football games than dramas. During news programs there are more … Continue reading →

Summary: Lately a lot of “oopsies!” are making headlines. Where are the proofreaders, the fact-checkers…the legal department? For starters, consider the Chrysler “Fiatsco.” Before the Jennifer (body-double) Lopez diva dust had time to settle from “My World” (produced in the … Continue reading →