Monthly Archives: December 2011

Goal for 2012: Managing Expectations

Summary: Congrats AdLand! Against all the threats and proclamations about the death of advertising, you defied the odds and survived another year. An easy resolution for AdLand is to “not die,” but in an increasingly segmented environment, our resolution must … Continue reading

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Adding Spontaneity to Your Creative Arsenal

Summary: For advertising to be effective, it must resonate and appeal to its audience. And no matter what gender, ethnicity, or geographic location that may apply to a certain audience, it can be said that showcasing or adding aspects of … Continue reading

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Oh, If Only Crowdsourcing Could Die…

Summary: There are few activities in AdLand that could disappear without a fight. A certain activity that has continued to rear its ugly head again and again during the past ten years get doesn’t get the hint. That activity, ladies … Continue reading

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