Monthly Archives: November 2011

Advertising’s Role in ‘The Conversation’

Summary: There is an international panel gathering in Berlin where the best minds in the world can gather and pitch ideas that can change the world we live in. One of the people chosen was a professor from Columbia, who … Continue reading

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E-Cig Company Adds TV to Its National Campaign

Summary: The electronic cigarette company, V2 Cigs, has recently released a TV commercial that will be broadcasted nationwide in efforts to complement the print, digital, radio, and social media efforts it already has running. The company is using the infomercial … Continue reading

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Keeping Soap Simple: P&G Freshens Up Ivory

Summary: In a world where your man can be “the man your man can smell like,” and soaps and body wash smell like rose petals and vanilla, walking down the aisles to find something to clean ourselves with has become … Continue reading

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