Monthly Archives: November 2011

What Do Consumers Really Want?

Summary: Determining the best way to connect to our consumers can be challenging. If it is true that people enjoy stories, developing the narrative that best fits the brand we are working with is the top priority. In these times, … Continue reading

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Advertising is for the Losers? A Rebuttal

Summary: The advertising industry and the social media technologists are about to butt heads yet again. It is certainly not a bad thing; in fact, we should look at these conversations as extremely beneficial. We get a chance to defend … Continue reading

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Birth Control: Don’t ‘Do It’ Without It!

Summary: Bedsider, a free support network for women between the ages of 18–29 that is operated by the National Campaign to Prevent Teen and Unplanned Pregnancy, just launched a national campaign to bring awareness to the importance of birth control … Continue reading

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