Monthly Archives: October 2011

‘Smart is the New Sexy’ Says Newspaper Association

Summary: You think reading and being intelligent are traits belonging to the ranks of the dweebs and single, homely folks? Think again, says the Newspaper Association of America.

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Marketing Different.

Summary: Over the past several days, we all have watched the retrospectives and tributes to Steve Jobs. Fittingly, news programs, magazines, TV specials, and radio reports have paid tribute to the man most in the creative fields consider the Edison … Continue reading

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McTV Shows Advertising Potential

Summary: As the economy continues to struggle, brands are looking at creative ways to improve their bottom line. Of course, this includes diversifying product offerings, expanding into a new markets, or penetrating further into a certain segment. McDonald’s, a brand … Continue reading

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