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Monthly Archives: October 2011
‘Go You’? Says Who?
Summary: Last month, health insurance provider Cigna unveiled a $25 million ad campaign targeting individuals. The ads are wonderful. Visually exciting. Conceptually brilliant. Who wouldn’t want to live in a marvelous world populated by people living their dreams? The opening … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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It’s Good to be Funny
Summary: People like funny commercials. No matter what the product or service is, if it makes the consumer laugh, then people are going to share the commercial with friends, and if the commercial is done well, the brand will stick … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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No More ‘No Urban, No Hispanic’ Dictates, Says 4A’s
Summary: The environment that advertising agencies find themselves in is slowly crawling into the twenty-first century. The 4A’s, the shining beacon of understanding and knowledge for advertising agencies in the U.S., just proclaimed a framework for non-discrimination policies. For us … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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