Monthly Archives: September 2011

Summary: For me, the rules behind creating a piece of advertising are pretty simple…there are precisely zero rules to follow after heeding the first two, which are, in no particular order: unless you’re working on a piece of political advertising, … Continue reading →

Summary: What is it about a product or brand that makes you fall head-over-heels in love with it? There is something to be said for a brand that can garner an almost cult-like following; the never-ending rivalry between Pepsi and … Continue reading →

Summary: If you caught any football games Sunday, you saw Wieden + Kennedy’s newest spot and promotion for the Dodge Journey. If this latest cross-platform, interactive, wish-I-had-a-budget-like-that juggernaut fails in any way, it’s in making the contest to win one … Continue reading →