Monthly Archives: September 2011

How Much Should You Spend on Display Advertising?

Summary: As a September 2011 eMarketer study revealed, online ad spend will top more than $31 billion by the end of 2011. Over the next three years, eMarketer estimates that number will increase to nearly $50 billion.

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Ads Can ‘Seduce’ the Brain?

Summary: It continues to mystify why researchers and physicians give so much power to advertising, and so little power to the consumer. According to a report that will be published — yes, published — in the Journal of Neuroscience, Psychology … Continue reading

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U.S. Ad Spending Grows

Summary: Traditional media brought in the dollars in the first half of 2011, a Nielsen study reports. The firm said that spending in TV, radio, magazines, and newspapers rose 5% to $53.2 billion. There have been several reports that spending … Continue reading

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