Monthly Archives: September 2011

It’s Geo-Heating Up in Yankee Stadium

Summary: Bosch Thermotechnology has partnered up with the New York Yankees in order to expand its customer base and educate Yankee fans in the Northeast about geothermal heating and cooling their homes. The Titan Agency, Bosch’s marketing agency, secured the … Continue reading

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Who’s to Blame for a Flopped Campaign?

Summary: A recent article from Ad News Now brought up the increasingly fragile relationship between the company marketer and the agency they work with. The main question being discussed was who the finger should be pointed at when an advertising … Continue reading

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The NCAA: The National Collegiate Advertising Association

Summary: It’s the most wonderful time of the year. No, it’s not Christmas (too cold) and no, it’s not the Fourth of July (too hot). It’s the start of the college football season, and with all of the bad press … Continue reading

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