Monthly Archives: August 2011

Why Advertising Balloons Are Uniquely Effective

Advertising Balloons Gone are the days when only poets would look towards the skies to seek inspiration. Nowadays, even advertisers are doing so in the form of advertising balloons. Growing popularity of giant balloons These giant balloons have become very … Continue reading

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How Worthless is a Majority Opinion?

Summary: According to the Rensselaer Polytechnic Institute (RPI), it takes only 10% of a population to spread an idea in order to make it the majority opinion. The research suggests that as long as the 10% minority sticks to its … Continue reading

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