Monthly Archives: July 2011

Summary: Since 2007, marketers and ad folks have been talking about the year of mobile. Is this finally the year? Other countries have far surpassed the U.S. in mobile technology and marketing, so it has been interesting to see how … Continue reading →

Summary: It’s almost August, and that means brands are preparing for the “back-to-school” rush. Famous Footwear, under the guidance of Campbell Mithun, has just released its “Flicker” ad spot, which is part of its “A New You” campaign.

Summary: Advertisers are back trying to celebrate the vagina; the cradle of life. Summer’s Eve, a female hygiene product, has revamped its advertising campaign to make it less intrusive, more confident, and, in a sense, funny. For years, companies have … Continue reading →