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Monthly Archives: June 2011
An Age-Old Secret, Discovered
Summary: Ms. Clairol hasn’t touched up every show on television. Suddenly, the “gray zone” is no longer in need of a cover up because, demographically, it is naturally appreciated. There is life after youth. For starters, consider “My Generation,” originally … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Dirty Videos and Cannes: Why Adding ‘Organic Material’ is the Money Shot
Summary: It seems that today everyone is making a dirty video, and although these types of dirty videos will get you mad publicity, they aren’t normally the kind of publicity you want. That is, unless your name is Justin Diamond. … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Party (Once Again) In The House
Summary: Think “Tupperware” with no purchase necessary. It’s the newest event concept for magazines to promote themselves with their advertiser’s brands. Turning an unconventional page, this collaborative effort has shifted the focus from selling to giving in an engaging, affordable … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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