Monthly Archives: May 2011

Summary: Embracing your client’s true self can be a great thing. After all, if you know the core value of your client’s product, you are well on your way to building a successful advertising and marketing plan. And with today’s … Continue reading →

Summary: Statistically speaking, beer is not the drink of choice for 7 out of 10 women. Nearly half of women would prefer to have a glass of wine, thank you very much. And while craft beers have been credited with … Continue reading →

Giant Balloons There are numerous advantages to using giant balloons as a marketing strategy. First of all, giant balloons make people stop and take notice. Other forms of marketing are so common, that many people don’t even pay attention to … Continue reading →