Monthly Archives: April 2011

Marketing Insights from the ‘Parable of the Sower’

Summary: In 1925, BBDO co-founder, Bruce Barton released, The Man Nobody Knows, a book that examined the personality traits and methods of Jesus that enabled his teachings to grow into one of the world’s great religions. Showing how these traits … Continue reading

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Sometimes It Really Is Better To Run With Scissors

Summary: There is an old saying that if you run with scissors, you are going to get hurt. Go too far in any situation and you risk failing. In the advertising world, this is often translated into something like, “push … Continue reading

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Advertising Balloons – Business Marketing Magic

Advertising Balloons – Business Marketing Magic Advertising Balloons In today’s technological age, it can be easy, and cheap, to run advertising campaigns based solely online, relying on random clicks and searches to bring customers to your business. 7 ft. Advertising … Continue reading

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