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Monthly Archives: March 2011
Wake Up and Smell the Starbucks Celebration
Summary: Those who have sipped from the beginning may find it hard to believe that Starbucks is currently celebrating their 40th Anniversary. It doesn’t seem that long ago that they confused us with size discord language when “tall” really meant … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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What’s the Real Value of Celebrity Voice-Overs?
Summary: Most folks who have ever seen a television commercial have, at some point, either thought to themselves or said aloud, “Hey, I know that voice.” Well, duh, of course you do, because it’s that of a popular celebrity. You’re … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Can A Print Ad Really Deliver A Test Drive?
Summary: Is it possible to show a car shopper what driving your vehicle is really all about? Can you put her behind the wheel and on the road? How about delivering a test drive within the confines of a print … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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