Monthly Archives: February 2011

Summary: You can usually bet on two things in advertising: one, your client will never be as brave as you give them credit for, and two, sometime during a client meeting someone will ask the question: “How can we take … Continue reading →

Summary: MTV’s 10-episode scripted teen-whatever show “Skins,” has been collecting a tremendous amount of buzz lately concerning both its family-unfriendly content and its epic advertiser exodus. We’ll focus on the marketing impact for now and why it’s quite possible that … Continue reading →

Summary: You can accomplish relevant content with social media, video clips, pictures, and text to explain and promote your products. The most important component of a website, however, is the copy or text–but although good copy can work magic, it … Continue reading →