Monthly Archives: February 2011

Advertising Blimps Everyone has heard of the Goodyear Blimp, but most people are probably not aware that Goodyear now has a fleet of three blimps. Goodyear started using a blimp to promote their brand in 1925, and public fascination has … Continue reading →

Summary: There are some who believe that advertising only makes people buy things they don’t need. This fact is certainly debatable, but advertising often goes beyond that point purely by extending good will. Yet, not all ads leave positive feelings … Continue reading →

Summary: You can usually bet on two things in advertising: one, your client will never be as brave as you give them credit for, and two, sometime during a client meeting someone will ask the question: “How can we take … Continue reading →