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Monthly Archives: February 2011
The Latest Marketing Miracle: Divine Adver-Vention
Summary: Success in advertising is not always the outcome of diligent planning. Sometimes, being in the right place at the right time is all it takes. Just ask Paragon Honda of Queens, New Jersey: a company that knows what it … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Ken and Barbie’s True Love Based On Nothing But Cash
Summary: I, like many of you who live in Los Angeles or New York, started seeing billboards featuring cryptic, esoteric love messages from a Ken doll around town recently and became intrigued. It turns out that like most modern relationships, … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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What You Don’t Know Can Help You
Summary: Most of us walk into our first ad job with a preconceived notion nurtured by glorified ad legends and Mad Men. Our wide-eyed eagerness radiates with newbie energy that keeps the industry fresh when the harsh reality of client-dictated … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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