Monthly Archives: January 2011

Summary: Last year, McKinsey & Company published a report stating that “unless consumers are actively shopping (when they see your ad) that exposure appears wasted.” A bold claim to make, but it does make one think that maybe someone is … Continue reading →

Summary: Many people trying to get into the creative side of advertising find themselves contemplating the idea of going to a portfolio school. Portfolio schools, a.k.a. ad schools, offer programs that specialize in advertising and design. These programs are ideal … Continue reading →

Summary: If you’re like most people, you started using social media to market your business without a real plan on how to use it. I have found that this is actually the way to develop your social media strategy. After … Continue reading →